BACKGROUND

Within the increasingly changing landscape of the advertising marketplace, traditional media is being overlooked and we are seeing a whole spectrum of more effective and more measurable alternatives based on proven business technologies, on of the most exciting being Digital Out of Home (DOOH).

FIRST DRINKS - RUSSIAN STANDARD VODKA

In this campaign the use of DecisionVision to promote a brand spirit proved to be a great success.

CAMPAIGN SUMMARY

• 35 Off license stores across South Yorkshire
• Advert shown on 105 Screens
• In excess of 688,800 playouts
• 89,442 Transactions
• 143,107 Viewers.

CAMPAIGN EFFECTIVENESS

(Source: In-Store EPoS Data)

• Weekly unit sales of Russian Standard Vodka showed an increase of 54.5% during the campaign period.
• Pre-campaign Russian Standard Vodka held 6% of the overall Vodka marketplace.
• During the campaign Russian Standard Vodka achieved 9% of the Vodka marketplace.

It was quite clear that the effect of advertising Russian Standard Vodka on DecisionVision has resulted in a 54% uplift in sales during the campaign period. In addition Russian Standard Vodka has increased its market share of Vodka Sales by 3%

"The campaign was a huge success, with both our customers and suppliers, with tremendous results for the products advertised. I see this as a win, win, win, situation and the future for the in-store Customer experience, retailler development and brand Communication"

Martin Swaine
Managing Director
Rhythm & Booze