DECISIONVISION - ADVERTISING WHERE IT MATTERS
Use DecisionVision as part of your overall brand marketing campaign, reinforce your marketing message to millions of shoppers directly at the
point of purchase. With DecisionVision you could be advertising your products and services right on the shelf edge.
This is highly targeted marketing at the very point the customer makes their selection.
Not only does DecisionVision deliver powerful marketing messages, all stores that have DecisionVision are linked into sophisticated EPoS (Electronic Point of Sale) systems.
This gives DecisionVision the unique advantage by providing sales data that helps measure the effectiveness of advertising campaigns and
verify Return On Investment like never before, including data for product sales and category the product sits in.
Campaigns are quick to deploy, highly flexible and affordable.
New network opportunites available. Please contact us for more information.
KEY BENEFITS
What do we offer that nobody else does?
- Nationwide delivery
- A Definable Target Audience
- Precision Targeting
- Promotinal Agility
- Cost Effective
- Captive Audience
- Campaign Data
- Slick Technology
- Screens located within all Major Category Zones In-Store.
- Choice of advert production from still images to full production video.
Minimum spot plays (20 per hour). We do not oversell the advertising space in order to maximise your
return on investment. Advertising is sold in slots of 10 seconds based upon a 3 minute loop.
We have negotiated with leading multiple and independent retail groups to install systems into
their stores. All sites have controlled distribution ensuring that you know where and when your
advertising will appear and that it actually does.
We can distribute your advertising to locations where the product is actually stocked, however,
this is a great way to increase distribution and introduce new products to the marketplace. Sound effects,
voiceovers and back ground music aid in attracting attention to your message.
Previous campaigns have shown huge increases on the sales of promotes lines.
CONVENIENCE STORES - MASSIVE GROWTH
Between 2000 and 2005 the convenience store sector grew in value by 31% compared to all food retail growth of 24%**.
There has been increasingly high useage of Symbol stores by 'Wealthy Achievers' and 'Urban Prosperity' ACORN categories**.
** Source: Mintel Convenience Retailing.
COMMENTS ON DECISIONVISION
"Initial results look very encouraging. Both Fosters Twist and Bulmers Original appear to have significantly out-performed those non
advertised brands during the promotional period. S&N's focus in 2007 is to grow our NPD brands such as Strongbow Sirrus, Jacques and
Kronenbourg Blanc and DecisionVision looks to be an exciting vehicle to help achieve this."
Robin Newton
National Sales Manager
Scottish & Newcastle
"We are looking for innovative ways to push the brands forward. The spend will be targeted at Point of Connection activities. "
Spokesman for Inbev. Campaign Magazine, Nov 2006:
Dear Sirs,
I am a retailer from Lisburn in Northern Ireland.
My store is a CTN of around 5oo sq feet, I have had the DecisionVision screens in store now for around two years.
I had some of my Christmas product this year put on the screens to boost flagging sales I had located the best of my
deals in close proximity to the screens in question and over the forthcoming weeks I actually sold out for the first time in 3 years.
People actually were stopping and watching the screens, then purchasing the product of choice.
I was I must admit shocked by the effect it had on my customers and I have taken advantage of this great medium ever since with equally great results.
I would like to thank you for allowing me this advertising on screen and as a critic of the system from the start I have I must admit been proved wrong.
These screens really do work.
Jonathan Oates, Windmill stores
